Landing page, logo design uplift.
Landing Page UI/UX Design
2026
UI/UX DESIGN
Beetroot Funding
Funding Landing Page
Latvia • Switzerland • Singapore
Cross-Platform Fantasy MMORPG
2026
A clean, immersive investment platform experience, introducing a lighter daytime visual direction and a refined UI/UX that connects Beetroot Funding with the ZeeVerse world, while making complex investment information feel clear, accessible, and visually engaging.
Create a clear and engaging investment platform experience for Beetroot Funding, translating the immersive visual world of ZeeVerse into a more structured, credible and investor-focused digital environment.
The challenge was to balance financial clarity with the distinctive gaming identity - presenting complex information, investment benefits and company credibility in an intuitive way, while keeping the experience visually connected to the ZeeVerse universe without making it feel like a gaming interface.
DESIGN CHALLANGE
01.
03.
DESIGN SOLUTION
The For Investors page shifts towards a more data-driven and functional UI, using expandable feature sections, structured financial metrics, safeguards and a step-by-step investment flow to make complex investment information feel transparent, accessible and easy to navigate.
The website was designed as a cohesive investment platform, bringing Beetroot Funding’s financial proposition and the immersive ZeeVerse universe into one consistent digital experience.
Across the Home, About Us and For Investors pages, complex information was structured into clear visual layers - from company credibility, financing pillars and roadmap to investment features, key loan data, safeguards and the investment process. Modular cards, accordions, data blocks and strong content hierarchy make information easy to scan without overwhelming the user.
A consistent visual system was created across the entire platform, combining light editorial layouts with atmospheric ZeeVerse imagery, glass surfaces, soft shadows and subtle green accents. The darker game environments frame key entry and conversion areas, while spacious light sections give financial content clarity and credibility.
Navigation, headers, footers, CTAs and reusable interface components were designed as part of the same system, creating a seamless journey from discovering Beetroot Funding and understanding its expertise to evaluating the investment model and taking action.
02.
The About Us page uses a more narrative and editorial structure, combining financing pillars, the ZeeVerse roadmap and team profiles to communicate the company’s expertise, evolution and long-term vision within one continuous visual story.
