Product Page UI/UX Design Design Evolution
Product page
2026
Google Ads Page / UK Market
Cannumo UK
Landing UX/UI Design
United Kingdom / Lithuania
Health & Wellness / Functional Beverages
2026
A fresh perspective on eyewear design, where contemporary aesthetics meet intuitive digital experiences. A refined visual approach that brings together bold brand expression, thoughtful functionality and a seamless journey through style and individuality.
The challenge was to design a completely new, conversion-focused landing page for Goodie by Cannumo, tailored to the UK market and Google Ads campaigns. The page needed to communicate the product’s unique benefits, build consumer trust and guide visitors seamlessly from initial interest to purchase.
The key objective was to create a distinctive, engaging digital experience while maintaining visual consistency with the existing Lithuanian brand website, adapting its identity to a new audience, market and commercial goals.
DESIGN SOLUTION
DESIGN CHALLANGE
The solution was a bold, conversion-driven UX/UI design that combines playful visual storytelling with a clear, strategically structured user journey. The existing brand identity was reinterpreted through a fresh pink colour palette, while the signature lime-green accents were retained to create a visual connection with the original Lithuanian website.
The new page features an optimised product purchase section, interactive bundle selections, prominent calls to action, product benefit storytelling, a 90-day experience timeline, social proof, customer testimonials and comparison tables.
Every section was designed to simplify complex product information, strengthen credibility and encourage purchase decisions, creating a cohesive, visually distinctive landing page tailored to the UK market and performance-driven advertising.
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