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An editorial photoshoot that highlights fine diamond jewellery through refined compositions, elegant minimalism, and timeless visual aesthetics.

Editorial Photoshoot

2022

JEWELLERY IN FOCUS

MARRY ME BY RIBAS

Editorial Photoshoot

LITHUANIA

FINE DIAMOND JEWELLERY

2022

The challenge was to create a product-focused editorial that elevates fine diamond jewellery beyond a simple showcase into an artistic statement. The goal was to highlight the brilliance of diamonds through refined compositions while maintaining a sense of storytelling and brand identity. A key creative task was to find a way to connect the minimal set design with the broader MARRY ME BY RIBAS visual language — using natural elements as a unifying theme. To achieve this, we introduced the play of plant shadows, extending the brand’s concept of nature and elegance into a subtle yet powerful visual layer.

SOLUTION

CHALLANGE

We designed an editorial photoshoot where fine diamond jewellery is elevated through minimal yet striking compositions. The clean geometric forms of the set were softened by delicate plant shadows, creating depth, contrast, and a subtle link to nature. This interplay of light and organic detail highlighted the jewellery’s brilliance while adding a poetic dimension to the images. Each piece was captured both in close-up focus and within refined still-life arrangements, balancing product clarity with artistic atmosphere. The outcome is a visual narrative that fuses timeless luxury with contemporary aesthetics, strengthening the brand’s identity and distinctiveness in the fine jewellery market.

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