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Designing a fresh brand identity and intuitive eCommerce interface for hobby gardening enthusiasts.

Logo / Visual Identity / UX/UI web / Packing

2020

BRAND IDENTITY

AGROCONSULT

Sustainable agrochemistry branding/uplift

LITHUANIA

FERTILISERS

2020 / 1 MONTH

A holistic design system that connects branding, packaging, and UX/UI into one consistent and engaging gardening experience.

Most gardening brands in the EU market rely on traditional, earthy aesthetics that often feel outdated and uninspiring for younger, urban audiences. The task was to design a vibrant, human-centred brand identity and eCommerce experience that could transform hobby gardening into a playful, modern lifestyle ritual. The challenge was to balance clarity and usability in UX/UI with a colourful, emotional visual language that speaks to both functionality and inspiration.

DESIGN SOLUTION

DESIGN CHALLANGE

We built Viva Fertis from the ground up — from logo and packaging design to a full UX/UI journey. The brand identity blooms with fresh, contrasting colors (mint, orchid, rose, peach, lemon), moving away from “muddy” tones of traditional gardening. Rounded typography, airy layouts, and hand-drawn accents convey a sense of friendliness and modern joy, while the geometric logo reflects growth and balance.

On the eCommerce side, clarity and confidence were prioritised: large, clean product images let the packaging shine, while essential information is grouped above the fold for effortless scanning. Minimalist selectors, bold CTAs, and light, playful details make the shopping flow seamless and engaging. Together, these elements position Viva Fertis not just as a shop, but as a vibrant digital space where products, inspiration, and plant care merge into an uplifting lifestyle experience.

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Logo Design blends vivid, garden-inspired colours with a clean, capturing rounded, geometric letterforms, creating a playful yet modern urban aesthetic.

Rounded typefaces, airy layouts, and hand-drawn accents create a friendly, organic feel, while the playful, geometric logo reflects growth, balance, and modern joy.

Designed for urban growers and curious green thumbs, the site is more than a shop — it’s a vibrant space where products, tips, and inspiration grow together.

Visual Identity

UX/UI DESIGN SYSTEM

Urban Hobby Gardening eCommerce (EU market)

– Shop experience: minimal yet playful, with intuitive filters and a visual rhythm that makes comparing products feel effortless.

Colour-coded product backgrounds help users intuitively navigate the assortment — yellow for flowers, green for trees, peach for soil, purple for lawns, and pink for vegetables. These hues correspond with top menu icons and create an emotional shortcut to category recognition, making the site feel more alive, cohesive, and easy to explore.

– Custom sidebar menu allows dynamic filtering by plant type, features, or usage — designed to feel light, responsive, and human.

– Product pages are built for clarity and confidence: large visuals of packaging, bold price-to-cart CTA, and expandable sections for benefits and application. Seasonal timelines and visual dosage charts make the experience informative for both beginners and pros.

– Layered content integration: blog posts, real user reviews, and Instagram stories bloom organically throughout the site — nurturing trust, discovery, and ongoing engagement.

Viva Fertis is a vibrant, feel-good eCommerce concept rooted in the joy of hobby gardening across Europe. From logo & product design to the full UX/UI journey, this project grew from scratch to embody a fresh, colourful, and human-centred approach to plant care. Transforming everyday plant care into a playful digital ritual for curious, creative growers.

Brand identity blooms with bright, contrasting hues — mint, orchid, rose, peach, and lemon — moving away from traditional “muddy” gardening tones. Rounded typefaces, airy layouts, and hand-drawn accents create a friendly, organic feel, while the playful, geometric logo reflects growth, balance, and modern joy. Designed for urban growers and curious green thumbs, the site is more than a shop — it’s a vibrant space where products, tips, and inspiration grow together.

Product Page – UI/UX Focused on Clarity, Confidence & Delight. Each element is placed with intention: the product image is large, clean, and visually centred, allowing the colourful packaging to speak for itself. Key info — product name, size, price, and quick benefits — is grouped above the fold, minimising cognitive effort and supporting instant scanning. The -50% discount badge, minimalist quantity selector, and bold "Add to Cart" CTA follow best practices for eCommerce flow — while still feeling light and unobtrusive thanks to airy layout and delicate linework.