From brand new logotype concept to a modern visual identity.
Logo / Minimal Visual Identity
2025
BRAND IDENTITY
YIN LY LIFE
Visual Identity
LITHUANIA
YOGA STUDIO
2025 / 1 MONTH
A modern and feminine identity that embodies the union of body and breath through a brand language of softness, strength, and mindful presence.
The challenge was to translate the essence of Yinly Life — a yoga practice rooted in fascia release, slow movement, and restorative calm — into a brand that feels both luxurious and grounding. The identity needed to communicate subtle femininity, sensory presence, and an intimate connection with the body, while avoiding clichés of sporty or overly commercial wellness branding. The task was to create a system that could hold both depth and lightness, clarity and sensuality.
DESIGN SOLUTION
DESIGN CHALLANGE
Modern, feminine, and expressing physicality and calmness through the brand’s language, the identity is ideally suited for yin yoga, slow movement, and mindful living studios.
The solution was a minimal yet refined visual identity that embodies the philosophy of Yinly Life. A warm, earthy color palette reflects cacao rituals, grounding energy, and morning sunlight. Elegant typography balances softness with strength, echoing the flow of fascia and breath. The recommended imagery focuses on intimate body fragments, natural light, and mindful stillness — expressing yoga not as performance, but as a meditative journey into presence. Together, these elements create a brand language that is calming, feminine, and timeless, inviting people to experience movement as healing and silence as inspiration.
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