A complete e-Commerce experience designed for Quattro Super Premium, a high-quality pet food brand entering the Latvian market.
Visual Identity Uplift / UX/UI e-Shop / Packaging
2024
UX/UI Web Design
AB KAUNO GRUDAI
Pet Food eCommerce
LITHUANIA / LATVIA
GARDEN ESSENTIALS BRAND
2024
A holistic design system that connects branding, packaging, and UX/UI into one consistent and engaging gardening experience.
The goal was to craft a visually soothing and emotionally resonant interface that builds trust while gently guiding users toward conversion. The design balances clean navigation and a nurturing tone, making the digital experience feel as caring as the product itself.
The UX strategy puts clarity and empathy first: streamlined product filtering, subscription-based incentives, and a built-in loyalty program that rewards repeat purchases. Users are encouraged to subscribe and stay engaged through thoughtfully placed calls-to-action, progress rewards, and a pet-specific product quiz that tailors recommendations based on individual needs
DESIGN SOLUTION
DESIGN CHALLANGE
Visually, the UI embraces calm earthy tones, soft gradients, and lifestyle imagery, reflecting both the natural integrity of the ingredients and the heartfelt bond between pets and owners. The result is a smooth, trust-centred shopping experience — both functional and emotionally intelligent.
Design Highlights:
– Figma-based modular design system for scalable growth and brand consistency across all touchpoints. The system allows flexible expansion while maintaining a cohesive visual language tailored to the Latvian eCommerce market.
– Advisor Quiz functionality is designed as a friendly, guided experience that mimics a conversation, helping pet owners quickly find the right product while building brand trust through helpful, human-centred UX.
– Loyalty program integration that visually communicates rewards through playful, pet-themed visuals, turning engagement into an emotionally positive experience and encouraging long-term customer retention.
– Optimised product pages with clean visuals, intuitive filters, and easy comparison flows. The design avoids visual clutter while highlighting product benefits, nutritional info, and reviews in a calm, confidence-inspiring layout.
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Logo Design blends vivid, garden-inspired colours with a clean, capturing rounded, geometric letterforms, creating a playful yet modern urban aesthetic.
Rounded typefaces, airy layouts, and hand-drawn accents create a friendly, organic feel, while the playful, geometric logo reflects growth, balance, and modern joy.
Designed for urban growers and curious green thumbs, the site is more than a shop — it’s a vibrant space where products, tips, and inspiration grow together.
Visual Identity
UX/UI DESIGN SYSTEM
Urban Hobby Gardening eCommerce (EU market)
– Shop experience: minimal yet playful, with intuitive filters and a visual rhythm that makes comparing products feel effortless.
Colour-coded product backgrounds help users intuitively navigate the assortment — yellow for flowers, green for trees, peach for soil, purple for lawns, and pink for vegetables. These hues correspond with top menu icons and create an emotional shortcut to category recognition, making the site feel more alive, cohesive, and easy to explore.
– Custom sidebar menu allows dynamic filtering by plant type, features, or usage — designed to feel light, responsive, and human.
– Product pages are built for clarity and confidence: large visuals of packaging, bold price-to-cart CTA, and expandable sections for benefits and application. Seasonal timelines and visual dosage charts make the experience informative for both beginners and pros.
– Layered content integration: blog posts, real user reviews, and Instagram stories bloom organically throughout the site — nurturing trust, discovery, and ongoing engagement.
Viva Fertis is a vibrant, feel-good eCommerce concept rooted in the joy of hobby gardening across Europe. From logo & product design to the full UX/UI journey, this project grew from scratch to embody a fresh, colourful, and human-centred approach to plant care. Transforming everyday plant care into a playful digital ritual for curious, creative growers.
Brand identity blooms with bright, contrasting hues — mint, orchid, rose, peach, and lemon — moving away from traditional “muddy” gardening tones. Rounded typefaces, airy layouts, and hand-drawn accents create a friendly, organic feel, while the playful, geometric logo reflects growth, balance, and modern joy. Designed for urban growers and curious green thumbs, the site is more than a shop — it’s a vibrant space where products, tips, and inspiration grow together.
Product Page – UI/UX Focused on Clarity, Confidence & Delight. Each element is placed with intention: the product image is large, clean, and visually centred, allowing the colourful packaging to speak for itself. Key info — product name, size, price, and quick benefits — is grouped above the fold, minimising cognitive effort and supporting instant scanning. The -50% discount badge, minimalist quantity selector, and bold "Add to Cart" CTA follow best practices for eCommerce flow — while still feeling light and unobtrusive thanks to airy layout and delicate linework.
URBAN LOGOTYPE
UX/UI DESIGN SOLUTIONS
Urban Hobby Gardening eCommerce (EU market)
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