Technology inspired visual identity and positioning strategy for a modern contracting company

Challenges:

Solutions:

Brand new logo modernized and simplified without slogan and icon. The cut-off corners of the new logo's handwritten letters symbolize constructive, technique, architectural shapes.

Logo uplift

Before

After

Partner:

Typography uplift

The New GT Cinetype font inspired by the Cynetype laser machine that cuts only straight lines, is a hint of precision and technological advancement.

Before

After

Graphik Regular

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

GT Cinetype Bold

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz,.-!?#@/()

0123456789

Color palette uplift

Warmer new color tones and freshly added new yellow bring more mood and highlight identity. The dark color of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries.

Before

After

Graphic uplift

The new graphics feature is a grid of stylized drawings and abstract elements that evoke associations of modernity, professionalism, and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints.

After

Before

Partner:

Construction site branding uplift

Branded screening from vinyl mesh is a great solution for complex graphics from newly created visual identity. It can be reused repeatedly as a new screening branding design in darker. It also has a functional benefit - better conceal dust and dirt marks. The new graphics are laid out through separate screens of the shielding grid and form a single big integrated design solution. Branded design of the scaffold tarpaulin is laid out in order of chessboard, indirectly symbolizes intelligent solutions and is easier to read.

Before

After

Merchandise design

New visual id perfectly fits into new corporate merchandise, giving a fresh and modern techy look also maintaining consistency in all the brand elements.

Building Video Portfolio

The importance of having a professional video presence is more important than ever, and an online portfolio will certainly increase your visibility and solid look. Creating a portfolio on the website allows sharing highlights of the showcase in a new modern way. Video portfolio was one part of the new positioning strategy. All videos have modern animated graphics, construction and challenges highlights, essential data, music, and drone landscapes. A well-made video can grab the viewer's focus and, through storytelling in the most enjoyable way, represent the company. The totality of information, images, and sound recordings helps to perceive information faster. A fast, engaging video help present a broader range of construction process achievements and goals while focusing the viewer on the best parts of the portfolio. The video format allows music integration which helps to lift the mood and tone of the viewer and connects the brand with good emotion. Also, approach company attitude, efforts, and invested time while building a portfolio.

Partner:

Adomo.

3D Case Study Catalog

In such a dynamic market, having a professional, modern and attractive business presentation is more important than ever. A professional-looking corporate introduction and portfolio will undoubtedly increase the trust of clients and investors and represent the company as an experienced and trustworthy business partner. The new company introduction book, created in the digital and print version, represents essential projects, the most vital experienced fields, construction process complexity, and used technologies. It also represents a new visual identity and a new, more modern approach to construction.

New UX Website

The importance of having a well-designed, modern, and responsive business website with a video portfolio was one of my strategic goals for this rebranding. We built a technology-inspired, modern, brand-new website, thus shaping a much more modern company approach. We replaced the textual information with a stylized graphic and created an interactive company timeline with the most essential company growth events, projects, awards, and turnover by year. Categorized services with 3d projections and video portfolio.

Partner:

Timeline Project

Company experience generalization in a visual and interactive format. A fast, modern-looking decade timeline helps present a broader range of completed projects, highlight the most complex projects, company growth highlights, turnovers, and most important and exciting numbers. Helps the viewer to read fast quite extensive fragmented information. The timeline solution is a great way to educate company employees, guests, clients, and investors about the company's experience, story, and values, it also very well blends into all media and merchandising designs. The website has an interactive version where each year information can be updated.

HR Visuals

The new hiring advertisement looks created to reflect the sought-after nature of the specialist’s work more visually. With the help of visual graphic elements, I draw each professional position visualization while the background is the same. This solution gives a more modern approach and can help to attract a young perspective specialist.

Interactive Langindpage

Christmas greeting clients and partners with an interactive modern construction site landing page is a modern and sustainable way to show attention, position new company positioning, and represent a new visual identity. Page was programmed in two languages, which can be used in foreign client and partner greetings. Music integration and moving interactive elements helped to lift the Christmas mood and connect the brand with good emotions.

With client trust and the help of many professional partners, we succeeded to create modern and outstanding branding for Conresta. With the help of brand new company positioning, media strategy, and strongly updated visual identity, today, Conresta is among the best business leaders in Lithuania and the highest rated among construction companies in Lithuania.

Logo uplift

New visual identity

New positioning and slogan

New website

Modern portfolio 3D projections

Video Portfolio

Timeline Project

Interactive Christmas landing page

New representational book for clients

Construction site branding

New communication tone

Various media sponsorships and interviews

Social media

Merchandise branding

Brand integration into the office

Conresta is one of the largest contracting and construction companies in Lithuania. They started business in 2009, in 2016 a professional agency created the visual identity and website. The goal was to increase awareness, gain trust in the market, and position Conresta as a contractor - the goal was reached. After a few years of fast growth, and market dynamics the company had new goals. So in 2018, I started to work with Conresta, and we decided that a new modern and techy approach is needed fo to make Conresta stand out as a modern and techy advanced contractor with professional knowledge and trust worth portfolio. After two years of hard work, we succeeded to outstand this company as a modern contractor.